[PDF.36xw] The Eng@ged Customer: The New Rules of Internet Direct Marketing
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The Eng@ged Customer: The New Rules of Internet Direct Marketing
Hans Peter Brondmo
[PDF.ro66] The Eng@ged Customer: The New Rules of Internet Direct Marketing
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| #17003615 in Books | 2002-01-24 | Original language:English | PDF # 1 | 9.21 x6.14 x.0l,.86 | File type: PDF | 256 pages||0 of 0 people found the following review helpful.| Recommend it!|By George Tepper|Most customers who sign up will use a product only once. This is true for every product with a free trial. This isn’t surprising; it’s the fallacy of funnels in action. When you strip every barrier away from signing up, what you get is lots of sign-ups. Unfortunately lots of sign-ups doesn’t translate to lots of customers. Custom|.com |Observers of the Net have long considered e-mail the medium's killer application. The Eng@ged Customer, by Hans Peter Brondmo, shows why this may be even more relevant for e-commerce endeavors of the future--and sets out various ways that it can be
E-mail is the most powerful direct marketing vehicle that has ever existed. In a world where the competition is never more than one click away, The Eng@ged Customer provides the vital strategies you need. Proven step-by-step strategies for making the leap from traditional marketing techniques to marketing via the Internet's own special rules of engagement Backed up with research and case studies from major companies such as Hewlett-Packard, Netcentives, CD Now, Amtrak, P...
You easily download any file type for your gadget.The Eng@ged Customer: The New Rules of Internet Direct Marketing | Hans Peter Brondmo.Not only was the story interesting, engaging and relatable, it also teaches lessons.
