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The PIMS Principle: Linking Strategy to Performance

Robert D. Buzzell, Bradley T. Gale




[PDF.qn24] The PIMS Principle: Linking Strategy to Performance

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 | #2077140 in Books |  1987-08-10 | Original language:English | PDF # 1 |  9.54 x1.12 x6.48l, | File type: PDF | 322 pages

||0 of 0 people found the following review helpful.| One of the top five Best business book I ever read a real diamond|By Paul D. Goldner|The PIMS Principal book I first read in 1990. I have purchased it again and again and given several away to friends. This book along with The Marketing Imagination by Ted Levitt, Segmenting the industrial Market by Thomas Bonoma, Focus by Al Ries, and several of Peter Druckers books such as M| |Worth Loomis President, The Dexter Corporation The insights and evidence offered by Buzzell and Gale are invaluable for companies that are restructuring to maintain their vitality and market competitiveness. In contrast to other books, The PIMS Principles<

Since 1972 the PIMS (Profit Impact of Market Strategy) Program, working with an extraordinary data base of 450 companies and 3,000 business units, has developed a set of principles for business strategy so effective and consistent that they must now be considered part of the basic education of managers in a free-enterprise system. In this important new book, authors Buzzell and Gale summarize and explain PIMS methodology and applications in by far the most comprehens...

You can specify the type of files you want, for your gadget.The PIMS Principle: Linking Strategy to Performance   |  Robert D. Buzzell, Bradley T. Gale. I was recommended this book by a dear friend of mine.

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