[PDF.04he] Web Systems Design and Online Consumer Behavior

Web Systems Design and Online Consumer Behavior

[PDF.bk30] Web Systems Design and Online Consumer Behavior

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 | #8134132 in Books |  IGI Global |  2004-10 | Original language:English | PDF # 1 |  .76 x6.46 x9.90l,1.10 | File type: PDF | 330 pages

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||0 of 0 people found the following review helpful.| Not for the Experienced|By Jonathan Hoekman|This book is not really for someone who has any experience in the world of online sales. With over 5 years experience in this field, I really did not learn anything new from this book. I could see a beginner finding use from what is discussed in this book, but if you already have experience with eCommerce, this book is not for you.|About the Author|Dr. Yuan Gao is an assistant professor of information systems at Ramapo College of New Jersey, USA. He holds a Master's degree in Computer and Information Science from Brooklyn College, and an MBA and a Ph.D. in Business from Zicklin School of B

This text takes an interdisciplinary approach towards systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain systems design elements may impact consumers' perceptions, attiude, intentions and actual behaviour.

You can specify the type of files you want, for your device.Web Systems Design and Online Consumer Behavior   |  From Brand: IGI Global. I really enjoyed this book and have already told so many people about it!

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